Elder Piper Beer + Cider | Summer 2025
For Elder Piper's first anniversary brew, we took the Sandhill Crane Petite Saison where it belongs: a beach in Cross Village with real people, real light, and zero pretense.
This 3.2% saison is all about easy summer moments, so we shot it that way. A local couple, natural styling, and that perfectly imperfect Northern Michigan coastline. The beer's herby, peppery notes and signature mousse-like foam gave us killer close-ups, while the lifestyle shots nailed the vibe: cold beer, warm sand, good company.
We wove in Elder Piper's brand merch throughout, showing how their identity works beyond the taproom and into the wild. The whole session captures what makes this brewery special: they know their beer, they know their place, and they don't need to shout about it.
