Walloon Water Hard Seltzer | walloon General Store
Walloon Water needed imagery that captured what their blueberry cherry gin seltzer is made for: long days on the lake with friends who aren't ready to call it quits.
We shot in three scenes that tell the full story. First, a group of friends on the general store patio with pizza, because the best lake days include a pit stop for fuel. Then we moved to a docked wakesurfing boat for clean product shots that show off the cans in their natural habitat. Finally, we captured the satisfying moment of pulling cold Walloon Water straight from the lake.
The goal was to show this isn't just another hard seltzer. It's a Northern Michigan summer staple that moves seamlessly from the boat to the dock to wherever the day takes you. No forced moments, no overproduced shots. Just real people, real places, and a drink that actually belongs there.